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General Questions

We do offer Free Samples! Click here to see our free samples selection!

We offer gift certificates! Click here to learn more. Gift certificates are emailed to the buyer after purchase and can be forwarded to your Very Important Curly!

We periodically offer discounts and promotions; to be informed of all of our latest sales subscribe to the Very Important Curly email list!

We do not offer refunds for products purchased from other retailers. If you have any questions please contact us at

Shipping and Logistics

Our warehouse is located in Bristol, United Kingdom

Shipping cost is primarily determined by the weight of the order, the location that it's being shipped to, and the chosen shipping method. The shipping cost will be calculated for you before the order is finalized.

Most orders are processed and shipped on the next business day after they are received (orders received on the weekend are processed the following business day), and transit times vary based on the shipping address. You will receive tracking information in your order confirmation email with a estimated date of arrival.

At this time, we are only shipping to addresses within the UK.

Please be aware that Royal Mail may take up to 10 days to deliver your package. If you have any issues, questions or concerns regarding your shipment, please contact to let us know so that we can help.

You'll receive an email with tracking information as soon as your order ships. Please note that the email can sometimes end up in the spam or junk folder.

Royal Mail

We accept all major credit cards, PayPal, Shop Pay, Google Pay and Apple Pay. We also accept Gift Certificates!

Please email and we'll do our best to help. Include your name, shipping address and order number. Please note that if your order has already been processed and shipped, we will be unable to cancel or update the order.

Please email, include your name, email address or order number and updated shipping address specifying that you would like to update your shipping address. Please note that if your order has already been processed and shipped, we will be unable to cancel or update the order.

Yes, our plastic bottles and caps are both recyclable, and our shipping materials are too! Just remember to remove the shipping label, as the adhesive backing is not recyclable.

If you have placed an order on and did not receive a confirmation email, please first check your spam/junk mail folder as our emails can sometimes be sent there. If you did not receive a confirmation, contact us at and we can re-send your confirmation email.

For orders placed through the Jessicurl website, an email with your shipping confirmation and tracking information will be sent after placing your order.

Curl Care and Technique

All Jessicurl products are Curly Girl Method Approved and Curl-Friendly. We do not add any drying alcohols, silicones or harsh sulfates to our shampoos,

Our collections are a good starting point. The Light & Luminous collection is great for fine waves and curls, Rich & Radiant collection for thicker, dryer curls, and the Confidence Collection for coily or coarse hair. We also have some great resources for choosing the best products for your hair on our Curly Care Center, and we're always a click away with all the tips, tricks and advice you'll ever need at

As often as YOU need! Some people can get away with washing every 10 days while some wash daily. It depends on so many factors – your activity level, your body and hair chemistry, your hygiene preferences, your style preferences, which products and how much you use, etc.

Our favorite thing about this hair journey is how easy it is to experiment!

Leave-in conditioners are key to locking in moisture and getting great hold. They act as a heat protectant as well as aiding in curl clumping and fighting frizz.

While hair type, also known as curl pattern, can be useful in choosing products and techniques, it does not offer a complete representation of the complexity of our scalp and hair. To learn more visit our Curly Care Center page!

Porosity refers to your hair cuticle's ability to absorb and retain moisture. High porosity hair easily absorbs and may easily lose moisture. Low porosity hair tends to repel moisture. You can determine the porosity of a clean, dry hair strand by placing it in a cup of water for 3 minutes. Low porosity hair tends to float while high porosity hair tends to sink. "Normal" porosity hair will float in the middle. For more information please see our Porosity page!

The secret to great 2nd day hair that can be easily refreshed is to get a strong cast on the 1st day. Use a leave-in like Too Shea! Extra Moisturizing Conditioner on soaking wet hair to start, then finish with Spiralicious Styling Gel. Leave the cast in for as long as possible before scrunching out the crunch. Sleep on a silk or silk alternative pillowcase and you'll be all set to refresh on the 2nd day with Awe Inspiraling Spray. It refreshes the products already in your hair!

Deep Conditioning Treatment is our heaviest conditioner and it is a powerful hair moisturizer. This thick, rich conditioner can be used as an intensive deep treatment, a daily rinse-out, and even a leave-in for very thick, dry hair. For more intense conditioning apply heat by using a heat wrap or plastic hair cap. Leave the conditioner in for 30-60 minutes.

Apply Stimulating Scalp Massage Oil to the scalp and massage for 10-15 minutes. To turn it into a hot oil treatment, use with heat. Leave in for 30-60 minutes, then wash it out.

If product solidifies in cold weather, stand bottle in a dish of hot water for 3-5 minutes and shake well.

Product and Gluten-Free Questions

Our founder, Jess McGuinty, has Celiac so we know how frustrating it can be. We're proud to say that all of our products are 100% gluten free certified by The Gluten-Free Certification Organization. Per the requirements of the certification, we test and submit results once per quarter to confirm that our products remain gluten-free.

Rockin’ Ringlets is meant to have an amber or brown-ish color due to the flaxseed we use to make it, as well as a consistency similar to maple syrup. If you have the No Fragrance Added version, the smell should be similar to oatmeal. The color and consistency can change based on the season.

While our Oils, Cleansers and Conditioners are made for everyone, almost all of our Styling products contain curl enhancing ingredients. The exception is Spiralicious Styling Gel which provides strong hold with no curl enhancement.

All our products are vegan and cruelty-free.  The only animals they have ever been tested on are willing humans. You may be interested to know that cosmetics sold in the EU (hair care products are considered cosmetics in most parts of the world) are precluded by law from being tested on animals, they must be cruelty free and we have proudly sold our products in the EU for many years. All Jessicurl products are 100% cruelty-free, and they are always "Tested on Curls, Not Animals".

It is best to store your Jessicurl products in a cool dry place. Rockin' Ringlets Styling Potion can be stored in the refrigerator to extend the shelf life.

Our Light & Luminous Collection is best for finer hair that is easily weighed down. The Rich & Radiant Collection is best for thick, dry hair in need of moisture. Confidence Collection is great for coarse, very dry hair. See all our collections here and to learn more about your hair see our Curly Care Center!

Citrus Lavender is an all natural scent made of citrus and lavender essential oils. Island Fantasy is a synthetic blend with notes of coconut, vanilla and citrus. Our No Fragrance Added option does not have any added scents but can smell very faintly of the natural ingredients used to make them. For instance, Rockin' Ringlets styling Potion has a very faint flaxseed smell. We recommend trying a sample if you have concerns.

Gentle Lather Shampoo is best for fine and/or easily weighed down hair that requires less moisturizing. It has low lather, which prevents the hair from being stripped of natural oils. Compared to Hair Cleansing Cream, it is a stronger cleanser. Hair Cleansing Cream contains glycerin and avocado oil for added moisture.

If you are concerned with color transfer/staining gray or white hair, you'll want to make sure to order the No Fragrance Added option, as the fragrance oils have a pinkish & orange tint that potentially can over time slightly tint white/gray hair. Our Gelebration Spray and Rockin’ Ringlets Styling Potion also have a light caramel brown tint due to the use of natural flaxseed.

All of our products are safe for permed hair.

All Jessicurl products, except Stimulating Scalp Massage Oil, are available in 3 fragrance options - No Fragrance Added, Citrus Lavender, and Island Fantasy.

Our Gentle Lather Shampoo and Hair Cleansing Cream use gentle cleansing agents which are not strong enough to remove silicone's from hair.

Use of our curl enhancers, Gelebration Spray and Rockin' Ringlets Styling Potion can temporarily alter the curl (texture) pattern of natural hair.


If left sitting for a little while, our Spiralicious Styling Gel can have some separation occur. The separation is harmless and can often be remixed by shaking the bottle, while simultaneously twisting for about 30 seconds to 1 minute. If this doesn’t work for you, please contact us and let us know about your experience,

Cleansing, Conditioning and Styling products from the same product line are formulated to work well together and provide the best overall results, because they don't contain conflicting ingredients.

If the hair extensions are made with real human hair. Our products should not be used on synthetic hair.

Our Too Shea! Extra Moisturizing Condtioner and our Aloeba Daily Condtioner both contain hydrolyzed oat protein.

This is a natural ingredient also known as Epsom salt which is also used to soak tired muscles. It is a powerful curl enhancer, which is why we use it in our styling products.

Jessicurl products don’t contain any silicones. By using ingredients that improve the health of your hair rather than hiding damage, the result is a more vibrant head of curls.

There are some alcohols that are actually good for the hair. These are what give that creamy consistency to most conditioners. The good ones are Lauryl alcohol, Cetyl alcohol, Myristyl alcohol, Stearyl alcohol, Cetearyl alcohol and Behenyl alcohol. The bad ones are SD alcohol, SD alcohol 40, Alcohol denat, Propanol, Propyl alcohol and Isopropyl alcohol. We will never add any of these in any of our products. You’ll note the ingredients list for Spiralicious Styling Gel does include a drying alcohol. Ethanol, to be exact. Our bottles of Spiralicious contain about 7/10ths of 1% ethanol. It’s a necessary part in the making of Polyquaternium 69, one of the important ingredients we use in this gel, rather than an ingredient that is added. Rest assured that the amount of ethanol is so low in this gel that it cannot have any negative effects. We are not required to list this ingredient on our label, but we do so in an abundance of caution for our sensitive curlies.

We make some great glycerin-free products in addition to some that do contain glycerin. The glycerin found in our products is naturally derived from coconut and palm oil. We have found that glycerin is usually not a problem in any climate as long as a leave-in conditioner like Aloeba Daily Conditioner or Too Shea! Extra Moisturizing Conditioner is used before products with glycerin. Be sure to finish with a gel like Spiralicious Styling Gel for extra protection against humidity.

Here is a list of our glycerin-free products:

Gentle Lather Shampoo

Aloeba Daily Conditioner

Too Shea! Extra Moisturizing Conditioner

Deep Conditioning Treatment

Confident Coils Styling Solution

Spiralicious Styling Gel

Oil Blend For Softer Hair

Stimulating Scalp Massage Oil

Aquavescent Hair Spray

Here is a list of our products that contain glycerin:

Awe Inspiraling Spray

Gelebration Spray

Hair Cleansing Cream

Rockin' Ringlets Styling Potion

Some of our products do contain coconut oil. Aloeba Daily Conditioner, Oil Blend for Softer Hair, and Stimulating Scalp Massage Oil, all contain coconut oil. If there is another ingredient that you are concerned about, a list of ingredients can be found on each product page.

The only products that have very small amounts of soy lecithin are Too Shea! Extra Moisturizing Conditioner and Deep Conditioning Treatment. We fully sanitize all of our equipment between each product batch, so there is no cross contamination amongst our products. If there is another ingredient that you are concerned about, a list of ingredients can be found on each product page.

We expect our products to have a shelf life of 2 ½ years after they were manufactured and, once opened, most of the products should be used within 12 months of opening. With the exception of our Stimulating Scalp Massage Oil, which should be used within 3 months after opening. (Please refer to the side of your bottle for the period after opening expiration.)

Yes, it is completely normal and safe for use. Our batches can tend to have a slight variance in color due to the use of natural ingredients.